In an effort to battle mounting raw material costs, personal care products maker - Godrej Consumer Products (GCPL) is planning to hike soap prices by 4-5% starting in month of April. The company is hiking the price since vegetable oil prices have rose significantly. Rising crude prices due to unrest in North Africa and West Asia will affect the fuel prices and freight cost.
GCPL has already hiked the prices of soap on two occasions one in September by 5% and other in January by 3-5 %. In the new fiscal year, the company is also planning to launch its own brand of air freshener along with various other new launches.
GCPL in FY12 hopes to continue announcing new buys in domestic and overseas market and expects Rs 30-40 crore in revenue, from recently acquired Naturesse Consumer Care Products and Essence Consumer Care Products which own brands like Swastik and Genteel.
Recently, FMCG major GCPL had announced its plans to boost growth in Rs 7,500 crore soap market through more acquisitions. Godrej Consumer Products has reported a surge of 18.19% in net profit to Rs 66.39 crore for the quarter ended December 31, 2010 against Rs 56.17 crore for the quarter ended December 31, 2009.
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