Elder Health Care a part of Elder group of companies is planning to build its own brands. In this regard, the company has lined up about half-a-dozen launches this year. Following this, the company aims to have a 50:50 ratio between in-licensed products and own brands over the next three to five years as against the present 90:10 in favour of in-licensed products
The company is also targeting for a massive increase in its turnover by FY13 at Rs 300-crore against Rs 80-crore in FY10. It plans to launch Octane in April and together with fuel and targeting an 8-9% market share in deodorants.
Elder Health Care is engaged in manufacturing of a range of FMCG and skin care products through research and development and also products through licensing agreements with Indian and International companies. It has a strong portfolio of brands -- Fairone, Tiger, AMPM, Anthical, Eldercoid, Isoace among others -- that are having major market shares in their respective segments. The company has manufacturing facilities in Patalganga and Rabale.
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