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Wednesday, March 16, 2011

Reliance Broadcasts surge on its Big CBS Prime ties up with Airtel Digital TV


Reliance Broadcast Network is currently trading at Rs. 77.00, up by 2.45 points or 3.29% from its previous closing of Rs. 74.55 on the BSE.

The scrip opened at Rs. 75.75 and has touched a high and low of Rs. 77.40 and Rs. 75.70 respectively. So far 43,489 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 121.80 on 03-Sep-2010 and a 52 week low of Rs. 45.60 on 27-May-2010.
Last one week high and low of the scrip stood at Rs. 79.80 and Rs. 73.00 respectively. The current market cap of the company is Rs. 610.18 crore.
The promoters holding in the company stood at 63.87 % while Institutions and Non-Institutions held 0.62 % and 35.51 % respectively.

Reliance Broadcast Network’s arm BIG CBS Networks has announced the signing of the deal with Bharti Airtel Digital TV to further strengthen its distribution network. This alliance allows BIG CBS immediate access to the excellent audience of Bharti Airtel Digital TV, allowing for wide reach of its channels.
With this alliance Bharti Aitel digital customers can now enjoy the latest and freshest shows like NCIS, Bellator, and Survivor among others apart from its soon to be launched series like ''Big CBS Love'' and ''Big CBS Spark''. At present, Bharti Airtel has a subscriber base of five million subscribers.
BIG CBS Prime in a short span has managed to move up to number 3 position. The company wants to amplify the reach of the channel and through alliance it will get closer to its target. Big CBS Prime is already available in India across all over major digital cable and direct to platforms like Hathway, Digi Cable, Sun Direct, Reliance Digital and Videocon DTH among others.

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